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Olay’s Latest Launch Targets Sensitive Skin

Age Defying skin care without fragrance or dyes.

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By: TOM BRANNA

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A recent study, commissioned by the Olay brand, revealed that 91% of women are careful about the skin care products they use and would seek out a moisturizer specifically designed for their sensitive skin. Additional research indicates that 71% of women with sensitive skin feel they need to choose between a moisturizer for sensitive skin and one with anti-aging benefits. Determined that this shouldn’t be the case, Olay formulated a unique day lotion and night cream without fragrance, dye...

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